“The Art of Listening: How to Get Through to Anyone”
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Title: Just Listen
Author: Mark Goulston
Category: Sales, Branding & Marketing, Public Speaking & Communication, Psychology & Human Behavior
Have you ever been in an argument where the other person just won't listen, no matter how logical you are? Sam and Sophie open with that exact frustration, and it's the perfect hook for Mark Goulston's 'Just Listen.'
They walk through the neuroscience of why people shut down—when we feel attacked, the amygdala takes over and rational thought goes out the window. Then they get practical: the Buy-In Effect, mirroring (or the empathic echo), paraphrasing, and the power of the 'F' word—'feel.' They also cover the soft start-up for giving feedback, the 90-second rule for emotional flooding, and how to handle denial with empathy.
If you've ever struggled to get through to a stubborn colleague, a defensive partner, or a hostile client, this episode gives you concrete tools to break through. The takeaway: the best communicator isn't the best talker—it's the best listener who makes others feel safe.
Just Listen by Mark Goulston. If you want the full written summary, the whole library is on 7minutebooks.com/app—over 6,000+ fiction and nonfiction titles you can read or listen to in any language, plus infographics. Unlimited access from $2.99 a month, $9.99 a year, or $19.99 lifetime.
Chapters
00:00Why People Shut Down01:10The Buy-In Effect01:25Mirroring And Paraphrasing02:29The Power Of 'Feel'03:03Feedback And The 90-Second Rule04:31Takeaway: Listen To Be Heard
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