“Stop Selling, Start Publishing”
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Title: Epic Content Marketing
Author: Joe Pulizzi
Category: Public Speaking & Communication, Sales, Branding & Marketing
Forget ads. Joe Pulizzi says the future of marketing is becoming a publisher. Sam and Sophie crack open Epic Content Marketing and ask: is this book just a fancy way of saying everyone should start a blog? Not quite—it's bigger than that.
They walk through the content marketing mission, the three questions it answers, and the content sweet spot where audience needs, team passion, and business goals overlap. Then they dive into owning your audience versus renting it on social media, the content tilt for standing out, and the hub-and-spoke model for producing content without burning out. They also cover why the product must deliver on the content's promise, and why subscriber growth beats vanity metrics.
If you're tired of interrupting people and want to attract them with value instead, this episode gives you the framework to start. The takeaway: attention is the scarcest resource, and you earn it by giving something valuable in return.
Epic Content Marketing by Joe Pulizzi. If you want the full written summary, the whole library is on 7minutebooks.com/app — over 6,000+ fiction and nonfiction titles you can read or listen to in any language, from $2.99 a month, $9.99 a year, or $19.99 lifetime.
Chapters
00:00Why Traditional Marketing Is Dead00:41The Content Marketing Mission01:22The Content Sweet Spot01:55Owning Your Audience And The Content Tilt02:47The Hub-And-Spoke Model04:00Metrics That Matter And The Takeaway
Topics
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