“Curiosity Over Certainty: How to Think Like a Researcher”
👉 For more insights, check out the full book and audio summary here 📖
📕 Transcript and audio of this episode is available here for free
Title: Think Like a UX Researcher
Author: David Travis, Philip Hodgson
Category: Career Growth, Technology & Innovation, Leadership & Team Building, Business Strategy
Your gut instincts about people are probably wrong — that's the uncomfortable premise of Think Like a UX Researcher. Sam and Sophie dig into why great products come from asking, observing, and testing, not from assuming you know the answer.
They unpack the book's core framework: separating research objectives from specific questions, choosing methods by whether you need exploratory or evaluative data in naturalistic or controlled settings, and managing stakeholders as part of the research. They also cover open-ended questioning, recruiting real users, collaborative analysis, storytelling with data, and 'research debt' — how skipping research today creates costlier problems later.
This is for anyone who designs products, runs research, or just wants to understand people better. The takeaway: curiosity and humility beat any method, and you can practice that mindset in everyday conversations.
Think Like a UX Researcher by David Travis and Philip Hodgson. The full summary is on 7minutebooks.com/app — over 6,000 titles, readable or listenable in any language, with infographics on many. Unlimited access from $2.99 a month, $9.99 a year, or $19.99 lifetime.
Chapters
00:00When Intuition Misleads You01:15Stakeholders and Choosing Methods02:12From Questions to Insights03:12Ethics, Investment, and Integration04:21Remote, Diverse, and Human-Centered05:28The Mindset That Matters
Topics
Related episodes
